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Archer Scaling.ai
FOR STAMPEDE · MEDINA, OH

Your AI lead engine

AI OPS AUDIT & BUILD ROADMAP

A capacity audit of the lead-gen work eating your owner's and head of sales' week, the agents that take it off their plate, and where I'd start.

Prepared for Gabby Rudolph, Stampede
jointheherd.co
July 2026
CONFIDENTIAL
Archer Scaling AI
WELCOME TO YOUR

AI ops audit & lead-engine roadmap

The plan for today's call.

1

Walk your lead-gen audit

Where your two closers' week is actually going, and what those hours are worth.

2

Run the agents live

The prospect-finder, the outreach engine, and the setter, on the real web, right here in this page.

3

Build the roadmap by priority

The lead engine first, then what turns on as you scale.

4

Confirm where to start

Scope, guarantee, and the next step.

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WHY THIS IS DIFFERENT

Proof you can watch

Every other AI person pitches a chatbot off a video. This page runs the real thing.

3 agentsRUNNING LIVE IN THIS PAGE
Live webREAL BUSINESSES, IN REAL TIME
Built soloBY A WORKING ENGINEER, NOT A RESELLER

The three agents further down (prospect-finder, outreach, and the AI setter) are live. They call real APIs against the live web while you watch, using your own market as the input. Nothing on this page is a slide or a screenshot.

Backed by Powr, a product I built and run solo, and by the fact that a working engineer builds and runs this, not a white-label reseller passing your work to someone else.

Not a weekend project. Connecting to the live web and to your GoHighLevel, keeping the data clean and the agents behaving, that is real engineering. Every agency's stack and workflow is different enough that this is always custom, which is exactly why there's no off-the-shelf version of it.
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Where things stand

Business snapshot

Where Stampede stands today, and what becomes possible when the lead engine handles the finding-and-first-contact work.

Metric Current state With the lead engine
Owner + head of sales time on lead-gen 50 to 60% of the week Reclaimed to closing
Lead-gen motion Pull library, filter in Excel, work by hand Ranked list, outreach drafted
Manual lead-gen hours / month ~170 hrs across 2 people Large majority automated
First contact Written from scratch each time Drafted per prospect, review and send
Reply to booked call Manual phone tag AI setter books it
Client data Hand-updated in spreadsheets Agent updates GHL and reports
Automation spend today $0 The lead engine
Growth path Hire more salespeople Same 2 people, bigger pipeline
What's working

Stampede is young and growing, around 10 to 12 clients in its first months, a full-stack local-marketing offer, and an owner and head of sales who are genuinely good at landing clients. The motion works. It just runs entirely on their hands.

Where the ceiling is

With the owner and head of sales spending more than half their week finding and contacting leads, every new client means more of their hours, not fewer. That is growth that needs headcount, and it puts your two least-replaceable people on the most automatable work.

The core insight: Stampede doesn't need to cut cost, you're early and lean. It needs to multiply the output of the two people already landing clients. That is exactly what the four lead-engine agents below are built to do.
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01

Prospect-finder agent

LIVE
THE PROBLEM

Your owner and head of sales pull businesses from a library, filter them by revenue and location into an Excel list, and work down it by hand. It runs on your two most expensive, least-replaceable people, and it is 50 to 60% of their week.

50-60%OF THE OWNER + SALES WEEK ON LEAD-GEN
~170 hrs/moOF YOUR MOST VALUABLE TIME BUILDING LISTS
CappedGROWTH WITHOUT HIRING MORE SALESPEOPLE
COST OF THE PROBLEM

Every hour spent building lists is an hour not closing. Today, growth means more of their hours, not fewer. This is the exact work that doesn't scale, done by the two people whose time is worth the most.

HOW WE SOLVE IT

Give the agent a target profile, business type, revenue band, and area. It goes out to the live web, finds real local businesses that fit, checks each one's site and reviews, and hands back a ranked list where every entry already says why they need you and how to open the conversation. Deduped against your GoHighLevel so you never work a name you've already touched.

LIVETry it right here. Pick an area and a few business types and watch it find real Medina-area businesses in under a minute, the same list your team builds by hand in Excel.
8
Searches the live web across your selected area and business types, reads each site, and scores fit. Usually takes 40 to 60 seconds.
BENEFITS
  • Owner and head of sales stop building lists and start closing.
  • Ranked by fit, each with the gap signal and the opening angle.
  • Deduped against GoHighLevel so you never rework a contact.
  • A minute of the machine instead of half a day of your team.
ROI
~55 hrs/moOWNER + SALES HOURS RECLAIMED
~$3,300/moCAPACITY BACK, AT $60/HR
~$39,600/yrSAME MATH, ANNUALIZED
How that's figured: finding and researching prospects is roughly 40% of the ~170 owner-and-sales hours a month going into lead gen, and the agent takes about 80% of that off their plate. Owner and head-of-sales time valued at $60/hour all-in. Estimates until your intake numbers replace them.
DESTINATION
The finding work leaves your closers' plate. It comes back as a ranked list, so their hours go to the part only they can do, the relationship and the close.
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02

Outreach engine

LIVE
THE PROBLEM

Every prospect still needs a first email, a text, and a door opener, plus the follow-ups that quietly make agencies money and quietly get forgotten when everyone is slammed. All written from scratch, every time.

From scratchEVERY EMAIL, TEXT, AND FOLLOW-UP
Leads coolWHEN NOBODY GETS TO THE FOLLOW-UP
Rep hoursSPENT WRITING INSTEAD OF TALKING TO OWNERS
COST OF THE PROBLEM

The first message is busywork, and the follow-ups are where deals leak. A warm lead nobody nudged is a client you will never count. It is invisible in the numbers and it happens every week.

HOW WE SOLVE IT

The finder hands each prospect to a drafting agent that writes the first email, the text, and the in-person door opener, tied to that specific business's gap, in your rep's voice. Nothing sends on its own. Your rep reviews and sends. It also drafts the follow-up at the right time, so warm leads stop going cold.

LIVE Live in the section above. Click Draft outreach on any prospect card and read the email, the text, and the door opener it writes for that exact business.
BENEFITS
  • First-touch email, text, and door opener in your rep's voice.
  • Tied to that business's specific gap, not a generic template.
  • Follow-ups drafted on time so warm leads don't die.
  • Rep reviews and sends, nothing goes out on its own.
ROI
~40 hrs/moOWNER + SALES HOURS RECLAIMED
~$2,400/moCAPACITY BACK, AT $60/HR
~$28,800/yrSAME MATH, ANNUALIZED
How that's figured: writing first touches and follow-ups is roughly a third of those ~170 hours a month, and drafting takes about 70% of it off your reps, who still review and send every message. At $60/hour all-in. Estimates until your intake numbers replace them.
DESTINATION
The whole top of your funnel in about a minute. Find and first contact done for you, with your rep still in control of every send.
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03

AI setter agent

LIVE
THE PROBLEM

Between "they replied" and "it's on the calendar" sits a chase, phone tag, the same basic questions, and scheduling back and forth, and it pulls your owner and head of sales off the close.

Phone tagBETWEEN A REPLY AND A BOOKED CALL
Owner timeSPENT SCHEDULING, NOT CLOSING
Leads coolWHILE NOBODY GETS BACK TO THEM
COST OF THE PROBLEM

Every reply that waits is a lead cooling off. Your two closers spend their day chasing schedules instead of starting it with booked calls already on the calendar.

HOW WE SOLVE IT

A conversational agent works the replies, answers the basic questions, handles the scheduling, and books qualified prospects onto the calendar. It is upfront that it is an assistant and hands off to a human on request. Text now. In production it runs over SMS or voice through your GoHighLevel, every conversation recorded and audited.

LIVE Text it yourself below. Play one of your leads. Try "not sure I want AI handling my leads" and watch it disclose that it is a setter and that a human runs the close.
Every conversation recorded & audited Hands off to a human on request You approve the script
Live text thread with Sam, Stampede’s scheduling assistant
This is the same setter agent a real Stampede lead would text with. Typical reply time is 3 to 6 seconds.
HOW WE DE-RISK AI ON YOUR LEADS
  • Start on text, not live calls, and on leads you're okay losing anyway, aged lists, no-show reschedules, after-hours.
  • Guardrails on by default. Every conversation recorded and audited, nothing live until you approve the script, and a kill switch.
  • We buy, not build. It runs on your GoHighLevel using proven voice tools we configure and manage, not phone software written from scratch.
  • Hands off to a human the second someone asks for one.
ROI
~35 hrs/moOWNER + SALES HOURS RECLAIMED
~$2,100/moCAPACITY BACK, AT $60/HR
~$25,200/yrSAME MATH, ANNUALIZED
How that's figured: working replies and scheduling is roughly a quarter of those ~170 hours a month, and the setter handles about 80% of it, replying in seconds day and night while your closer still runs the close. At $60/hour all-in. Estimates until your intake numbers replace them.
DESTINATION
Your closers start the day with booked calls. The setter clears the path between reply and calendar. The closer still closes.
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04

Client data + reporting agent

NEXT
THE PROBLEM

You said data tracking would help. Right now that tracking is manual. Someone spends around an hour a day updating spreadsheets and GoHighLevel every time a client moves or a new detail comes in, the knowledge from your sales calls and your clients ends up scattered across notes and people's heads, and when you need the current picture on a client you go hunting for it.

~1 hr/dayHAND-UPDATING SPREADSHEETS AND GHL
ScatteredCLIENT KNOWLEDGE ACROSS NOTES AND HEADS
HuntingFOR THE CURRENT STATE OF A CLIENT
COST OF THE PROBLEM

That is real time lost to data entry, and worse, nothing holds what you know about a client in one place. Updates get forgotten, the leaders have no regular read on what changed, and answering a simple question about a client means digging.

HOW WE SOLVE IT

An agent that owns your client data. You tell it the update in plain language, "Client X moved to the proposal stage, their budget is now Y," and it makes that change in GoHighLevel itself, no spreadsheet. Ask it anything about any client and it answers from the full history it holds. And it emails you and the team a daily or weekly rollup of what moved. A dashboard sits alongside it so a human can review the tracked data any time. The hour a day of updating becomes about ten minutes of telling the agent.

BENEFITS
  • Updates GoHighLevel for you, from a plain-language prompt.
  • One knowledge base for every client, from calls, notes, and updates.
  • Ask it anything about a client and get the answer without hunting.
  • A daily or weekly report to the owner and leaders, sent automatically.
  • A dashboard to review the data any time.
ROI
~27 hrs/moADMIN + TEAM HOURS RECLAIMED
~$950/moCAPACITY BACK, AT $35/HR
~$11,400/yrSAME MATH, ANNUALIZED
How that's figured: the hour a day of updating drops to about ten minutes, which is ~18 hours a month back, plus ~5 hours the team loses hunting for client details and ~4 hours pulling a leadership rollup together. Coordinator and admin time valued at $35/hour all-in. Estimates until your intake numbers replace them.
DESTINATION
Your client knowledge lives in one place that updates itself and reports to you. Instead of an hour a day in spreadsheets and answers locked in people's heads.
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Why this matters

The underlying opportunity cost

Add the four agents up and it comes to ~157 hours a month, about $8,750 a month of your team's time going into work that should be automated. That is roughly $105,000 a year. Our audit guarantee is that we find at least $5,000 a month of saveable capacity, or you don't pay. For Stampede that is the floor, not the target.

Here is the whole calculation, agent by agent, so you can check the math instead of taking my word for it.

Agent Whose time it is Hrs saved / mo Rate Value / mo
01 Prospect-finder Owner + head of sales ~55 $60 $3,300
02 Outreach engine Owner + head of sales ~40 $60 $2,400
03 AI setter Owner + head of sales ~35 $60 $2,100
04 Client data + reporting Admin + the wider team ~27 $35 $950
Total reclaimed Per month ~157 $8,750
Total reclaimed Per year ~1,880 $105,000

Estimates, and I'll say so plainly: you didn't have payroll figures on our call, so I valued owner and head-of-sales time at $60/hour and admin time at $35/hour, all-in, which is conservative for Northeast Ohio. The hours come from what you described. Your intake numbers replace all of it before we finalize scope.

Cut every number above by a third and it is still ~$5,850 a month, above the guarantee floor. That is why I'm comfortable putting the floor in writing. And the point isn't cost-cutting, you're already lean. It's that a third of your two closers' week back, converting into even one extra client a month, dwarfs the build.

Where the value compounds

The four agents are a flywheel. The finder fills the pipeline, the outreach engine contacts it, the setter books it, and the data agent keeps every client record current and reports what is working so you push there. Each one makes the next worth more, and none of it needs another salesperson.

$8,750RECLAIMED PER MONTH, ESTIMATED
$105kPER YEAR, SAME MATH
$5kGUARANTEED FLOOR, OR YOU DON'T PAY
0NEW SALESPEOPLE TO SCALE
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Your complete AI system

Eight agents in three phases, built on your GoHighLevel and your workflows. Phase 1, the lead engine, is where I would start.

AgentWhat it solvesPhase
01 Prospect-finderManual library-and-Excel list buildingPhase 1 · live
02 Outreach engineFirst email, text, door opener, follow-ups from scratchPhase 1 · live
03 AI setterPhone tag between a reply and a booked callPhase 1 · live
04 Client data + reporting agentHand-updating GHL, client knowledge in silosPhase 1 · next
05 Door-knock intelCold in-person visitsPhase 2
06 Referral + network activationReferrals that live in the owner's headPhase 2
07 Client onboarding agentManual setup of every closed clientPhase 3
08 Client reporting autopilotManual monthly reports, and a resale linePhase 3
These are not standalone tools. They share data and feed each other. The finder fills the same pipeline the outreach engine works and the setter books, and the data agent keeps every record current and reports on all of it. Phase 1 is the connected lead engine, the four that fix where your time is actually bleeding. Phases 2 and 3 turn on as you land more clients and fulfillment scales, including reporting you can resell to your own clients.

What you receive

  • The Phase 1 lead engine, four connected agents built on your GoHighLevel and your workflows.
  • Full build and integration, wired into the tools you already run.
  • A 30-day hypercare period, active monitoring and tuning as it goes live.
  • Documentation and SOPs, plus no lock-in, export on demand, take it in-house anytime.
Everything in writing. Full scope, deliverables, and guarantee in the agreement. The audit guarantee: if we don't find at least $5,000 a month in saveable capacity, you don't pay. The build guarantee: if the agents don't save your team the hours we agree on within 60 days, we rebuild until they do. The risk is on us to deliver, not on you to hope.
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The path forward

Next steps

What happens after this call, in order.

1

Today

You have this roadmap and the live agents, yours either way. If you want the build, we go from here.

2

Within a week

We lock the Phase 1 scope and I start the build of the lead engine.

3

30 days

The four agents deployed and tuned, with hypercare monitoring live.

4

After 90 days

Move to the managed layer so I keep optimizing and building, or take it in-house. No lock-in either way.

YOUR INVESTMENT
Phase 1 lead engine
$7,000
All four connected lead-engine agents, built on your GoHighLevel and your workflows, with a 30-day hypercare period.

Then the managed layer, once it's live: $2,500 a month, all-inclusive. I run it, monitor it, and keep improving it.
Against ~$8,750 a month of reclaimed capacity, the build pays for itself inside the first month.
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