Your AI lead engine
A capacity audit of the lead-gen work eating your owner's and head of sales' week, the agents that take it off their plate, and where I'd start.
jointheherd.co
July 2026
AI ops audit & lead-engine roadmap
The plan for today's call.
Walk your lead-gen audit
Where your two closers' week is actually going, and what those hours are worth.
Run the agents live
The prospect-finder, the outreach engine, and the setter, on the real web, right here in this page.
Build the roadmap by priority
The lead engine first, then what turns on as you scale.
Confirm where to start
Scope, guarantee, and the next step.
Proof you can watch
Every other AI person pitches a chatbot off a video. This page runs the real thing.
The three agents further down (prospect-finder, outreach, and the AI setter) are live. They call real APIs against the live web while you watch, using your own market as the input. Nothing on this page is a slide or a screenshot.
Backed by Powr, a product I built and run solo, and by the fact that a working engineer builds and runs this, not a white-label reseller passing your work to someone else.
Business snapshot
Where Stampede stands today, and what becomes possible when the lead engine handles the finding-and-first-contact work.
| Metric | Current state | With the lead engine |
|---|---|---|
| Owner + head of sales time on lead-gen | 50 to 60% of the week | Reclaimed to closing |
| Lead-gen motion | Pull library, filter in Excel, work by hand | Ranked list, outreach drafted |
| Manual lead-gen hours / month | ~170 hrs across 2 people | Large majority automated |
| First contact | Written from scratch each time | Drafted per prospect, review and send |
| Reply to booked call | Manual phone tag | AI setter books it |
| Funnel visibility | None, no data tracking | One live pipeline view |
| Automation spend today | $0 | The lead engine |
| Growth path | Hire more salespeople | Same 2 people, bigger pipeline |
Stampede is young and growing, around 10 to 12 clients in its first months, a full-stack local-marketing offer, and an owner and head of sales who are genuinely good at landing clients. The motion works. It just runs entirely on their hands.
With the owner and head of sales spending more than half their week finding and contacting leads, every new client means more of their hours, not fewer. That is growth that needs headcount, and it puts your two least-replaceable people on the most automatable work.
Prospect-finder agent
LIVEYour owner and head of sales pull businesses from a library, filter them by revenue and location into an Excel list, and work down it by hand. It runs on your two most expensive, least-replaceable people, and it is 50 to 60% of their week.
Every hour spent building lists is an hour not closing. Today, growth means more of their hours, not fewer. This is the exact work that doesn't scale, done by the two people whose time is worth the most.
Give the agent a target profile, business type, revenue band, and area. It goes out to the live web, finds real local businesses that fit, checks each one's site and reviews, and hands back a ranked list where every entry already says why they need you and how to open the conversation. Deduped against your GoHighLevel so you never work a name you've already touched.
- Owner and head of sales stop building lists and start closing.
- Ranked by fit, each with the gap signal and the opening angle.
- Deduped against GoHighLevel so you never rework a contact.
- A minute of the machine instead of half a day of your team.
Outreach engine
LIVEEvery prospect still needs a first email, a text, and a door opener, plus the follow-ups that quietly make agencies money and quietly get forgotten when everyone is slammed. All written from scratch, every time.
The first message is busywork, and the follow-ups are where deals leak. A warm lead nobody nudged is a client you will never count. It is invisible in the numbers and it happens every week.
The finder hands each prospect to a drafting agent that writes the first email, the text, and the in-person door opener, tied to that specific business's gap, in your rep's voice. Nothing sends on its own. Your rep reviews and sends. It also drafts the follow-up at the right time, so warm leads stop going cold.
- First-touch email, text, and door opener in your rep's voice.
- Tied to that business's specific gap, not a generic template.
- Follow-ups drafted on time so warm leads don't die.
- Rep reviews and sends, nothing goes out on its own.
AI setter agent
LIVEBetween "they replied" and "it's on the calendar" sits a chase, phone tag, the same basic questions, and scheduling back and forth, and it pulls your owner and head of sales off the close.
Every reply that waits is a lead cooling off. Your two closers spend their day chasing schedules instead of starting it with booked calls already on the calendar.
A conversational agent works the replies, answers the basic questions, handles the scheduling, and books qualified prospects onto the calendar. It is upfront that it is an assistant and hands off to a human on request. Text now. In production it runs over SMS or voice through your GoHighLevel, every conversation recorded and audited.
- Start on text, not live calls, and on leads you're okay losing anyway, aged lists, no-show reschedules, after-hours.
- Guardrails on by default. Every conversation recorded and audited, nothing live until you approve the script, and a kill switch.
- We buy, not build. It runs on your GoHighLevel using proven voice tools we configure and manage, not phone software written from scratch.
- Hands off to a human the second someone asks for one.
Pipeline + data-tracking dashboard
NEXTYou said data tracking would help. Right now there is no clear view of what is working in the funnel, so you are guessing where to push.
Without the funnel in one place you cannot see which channel or message is landing, so you cannot double down on it, and you cannot prove the return on the automations.
One view of the whole funnel: prospects sourced, contacted, replied, booked, and closed, plus owner and sales hours reclaimed and cost per booked call. This is the data tracking you asked for, and it is what proves everything above is working.
- The whole funnel in one place.
- Hours reclaimed and cost per booked call, tracked, not guessed.
- See what is working and exactly where to push.
- Proves the ROI of the lead engine.
The underlying opportunity cost
These are estimates from our call. Your intake numbers replace them with your actual figures before we finalize scope.
| Impact area | Conservative | Target | Aggressive |
|---|---|---|---|
| Owner + sales hours reclaimed / month | 85 | 130 | 170 |
| Saveable capacity / month | $5,000 | $8,000 | $10,000+ |
| Saveable capacity / year | $60,000 | $96,000 | $120,000+ |
| Closing time freed / week | ~10 hrs | ~16 hrs | ~20 hrs |
| Audit guarantee floor | Met | Cleared | Cleared |
Where the value compounds
The four agents are a flywheel. The finder fills the pipeline, the outreach engine contacts it, the setter books it, and the dashboard shows you what is working so you push there. Each one makes the next worth more, and none of it needs another salesperson.
Your complete AI system
Eight agents in three phases, built on your GoHighLevel and your workflows. Phase 1, the lead engine, is where I would start.
| Agent | What it solves | Phase |
|---|---|---|
| 01 Prospect-finder | Manual library-and-Excel list building | Phase 1 · live |
| 02 Outreach engine | First email, text, door opener, follow-ups from scratch | Phase 1 · live |
| 03 AI setter | Phone tag between a reply and a booked call | Phase 1 · live |
| 04 Pipeline dashboard | No view of what is working in the funnel | Phase 1 · next |
| 05 Door-knock intel | Cold in-person visits | Phase 2 |
| 06 Referral + network activation | Referrals that live in the owner's head | Phase 2 |
| 07 Client onboarding agent | Manual setup of every closed client | Phase 3 |
| 08 Client reporting autopilot | Manual monthly reports, and a resale line | Phase 3 |
What you receive
- The Phase 1 lead engine, four connected agents built on your GoHighLevel and your workflows.
- Full build and integration, wired into the tools you already run.
- A 30-day hypercare period, active monitoring and tuning as it goes live.
- Documentation and SOPs, plus no lock-in, export on demand, take it in-house anytime.
Next steps
What happens after this call, in order.
Today
Your $500 audit is already a deposit. It comes straight off the build price.
Within a week
We lock the Phase 1 scope and I start the build of the lead engine.
30 days
The four agents deployed and tuned, with hypercare monitoring live.
After 90 days
Move to the managed layer so I keep optimizing and building, or take it in-house. No lock-in either way.